UNFAIR COMPETITION AND TRADEMARKS
Mr. Landes
Fall 2009
Page numbers refer to Kitch & Perlman, Intellectual Property and Unfair Competition, University Casebook Series (5th Edition, Foundation Press: 1998. The course packet includes a copy of the Lanham Act, materials from the Trademark Office, Ch. 7 from Landes & Posner, and cases listed below
*Denotes material not covered in class
I. Misappropriation 9-23, 408-412
II. Unfair Competition
1. Economics of Advertising 57-64
2. Common Law False Advertising 65-71
3. Disparagement* 71-72, 74-79, 83-84
4. Lanham Act §43(a)
100-114,
McNeil v. Pfizer
126-132
Dastar v. 20th Century Fox
115-121
139-143
5. State Statutes* 144-145
6. The Federal Trade Commission* 155-164
III. Trademarks
1. The Fundamentals
165-184, Landes & Posner,
Ch. 7 from "The Economic Structure of Intellectual Property Law" (Harvard Univ. Press 2003),
Materials from Trademark Office on registration
2. Descriptive and Generic Marks
190-194, 202-206
Browne Drug v. Cococare Products
Ty v. Softbelly's
Custom Vehicles v. Forest River
3. Geographic Marks, Certification Marks, Personal Names and Likeness
213-216, 219-224
In Re
California Innovations
In Re Les Halles de Paris
Peaceable Planet v. Ty
ETW v. Jireh Publishing
4. Subject Matter & Preemption
224–242
Wal-Mart v. Samara
Traffix Devices v. Marketing Displays
Bretford Manufacturing v. Smith
Gibson Guitar v. PRS Guitar
25–37
5. Rights of Holders of Trademarks
257–277
284–289
Google v. American Blind
1-800 Contacts v. WhenU.com
Rescuecom v. Google
KP Permanent Make-Up v. Lasting Impression
6. Non-Competing Goods and Dilution
299-304
Mattel v. MCA Records
316-323, Ty v. Perryman
Playboy v. Welles
Playboy v. Netscape
Louis Vuitton v. Haute Diggity Dog
327-329
Nitro v. Acushnet
Novartis v. Abbeyvet Export,
7. Domain Names
309-313,
Sporty's Farm v. Sportsman,
PETA v. Doughney,
Bosley v. Michael Kremer,
Hendrix v. Jimi Hendrix Fan Club
8. Remedies and Contributory Infringement
334-342,
Vulcan Golf v. Google,
Tiffany v. Ebay
9. Abandonment
Indianapolis Colts v. Baltimore Football Club
350-352
10. Assignment and Licensing
352-362
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